- Backend assessment upon setup
- Site structural review and tagging
- Negotiate Ad server setup and rates
- Manage Insertion Order warehousing
- Produce & distribute Purchase Orders
- Manage collection, setup and tracking of
all ad creatives
- Perform trafficking of all campaigns
- Direct weekly campaign optimization
- Supervise all availability forecasting
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- Manage weekly 3rd party billing customer agreements
- Produce site served data reports
- Perform daily site monitoring to prevent ad malfunctions
- Create & manage an active "Campaign List" of customers
- Manage all house & remnant inventory and delivery
- Create and build customized reporting tools upon request
- Generate month end traffic reports
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