Winstar Interactive was instrumental in developing and launching Continental Airlines’ online advertising strategy. After a long and extensive search for the right firm to represent the airline, the expertise offered by the Winstar team made our decision easy. They seamlessly integrated members of their sales and operations groups into our company to facilitate the monetization of our website and customer database.
We knew upfront that being among the first in our industry to adopt an advertising strategy for the website would be challenging. Numerous opportunities were identified early and the
Winstar team quickly presented results as we ramped up our operation.
Dave Shamberger led the venture with the Winstar Sales team. They were straightforward about the restrictions imposed by the airline potentially hindering our aggressive sales goals. Not only did Dave’s team meet those expectations, but they provided insightful solutions to fit within our restrictions. Their review of our processes and offerings produced new cross-channel initiatives and increased revenue.
The Winstar Operations department, led by Mark Crona, effectively guided preparing the website for paid advertisements. We thought our database could be problematic with matching proper data for appropriate advertisers to deliver the right message to the right consumer, but the methods supplied by the Winstar team uniquely allowed us to target customers. Their approach to managing campaigns, inventory, and accounting practices is well-respected among many departments within the airline, and by the airline’s advertisers.
I would, without hesitation, recommend the Winstar team to any company looking to
increase revenue through the monetization of their website. Winstar’s professionalism,
experience and dedication will ensure a “blueprint for success.”
Dana Maurer Director, Advertising and Sponsorship Marketing
Continental Airlines, Inc. Continental.com